
The Ahhh-ha Moment for brushing time.
Brushing time is family time
Enjoy, have fun and stay healthy!
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Oral care is one of the highest unmet needs in pediatric population.
Healthy teeth not only rely on the twice a year regular dental visits, but is also highly related to the ability of parents to perform brushing for their children at home every day.
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Parents are encouraged to brush their child’s teeth until they are 10 years old. This not only helps prevent cavities but also helps with smoother dental visits.
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Some children are more sensitive to sound, touch and even tastes. All of these make it more difficult for parents to help their child maintain oral health.
Parents often get general suggestions from the dentist that they find it hard to apply to their children’s condition.
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We aim to help parents develop a provide a customized brushing plan for children with hypersensitivity and establish oral home care through workshops, webinars, starter kits, and our support community.
Why?
Goal
Challenges
Our Role


We’re on a mission to help reduce prevalence of childhood caries, especially for parents who have a difficult time building an oral home care routine with their children.
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Brushing time is quality family time, this is also true for children with hypersensitivity. We all want our children to be healthy and happy, but sometimes we need more help than “regular dental appointments twice a year” and other general suggestions of “brush your kid’s teeth twice a day”. We are here to provide customized plans to help you get through those screaming, gagging, melting down daily brushing tasks into enjoyable times with love, care and warmth.